Geo-Filtering Station Content from PBS's Facebook Page

Written by Kevin Dando, Director, GA Digital Marketing & Communications, PBS

Do you know that Facebook allows “brand pages” (like PBS’s page) to geo-filter its posts? Using this functionality, for example, the PBS Facebook page can post an item about an event or news story that can ONLY be seen by people in Denver or Sacramento or Florida (or whatever city or state we’d want to target).

Recently, the PBS Facebook page has been using this capability more frequently to promote local events like ITVS’s Community Cinema Program. What does this mean for you?

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