Webinar: Measuring & Identifying SEO Opportunities

Please join PBS Interactive for a webinar about Measuring & Identifying SEO Opportunities on Thursday, March 31st at 2pm EDT.
https://www2.gotomeeting.com/register/408426147

How do you identify your biggest SEO opportunities? And how do you measure and benchmark your SEO success? This webinar will arm you with tools and insights to capitalize on these opportunities.

In this webinar, we will review:
• Benchmarking and Baselining
• What to measure and why
• Tools for identifying and prioritizing opportunities
• Case Study: How PBSKIDS.org “grew up” with SEO! presented by Scott Cummings, Assistant Director, PBS KIDS
• Case Study: Seizing SEO opportunity w/Stations presented by Trevor Clendenin, Director of New Media at the Virgin Islands Public Television System

Linkbuilding Tactics for PBS Stations – Part 3: Promote Embeddable Video

Written by Melanie Phung, New Media Director, PBS Interactive

In yesterday's linkbuilding post, we discussed why it's so important to utilize the Related Links feature in your COVE portal.

One of the other fantastic features of COVE is that COVE videos can be shared by users around the web. High-quality video is the kind of asset that's in demand even by top-tier websites, but many people won't think to look to PBS.org for embeddable video. That's why it's important to encourage sharing explicitly.

LEARN MORE ABOUT LINKBUILDING TACTICS FOR PBS STATIONS >>

JUST RELEASED: No problem, Keepin’ It Social

In 2007 when PBS embarked on a grant funded experiment called PBS Engage, most PBS stations had not tey heard of social media.

Now, 90% of all PBS member stations have an active presence on social media platforms. These initiatives enable audiences to get the maximum engagement by following, friending, watching, and looking into all the wonderful things stations have to offer.

LEARN MORE ABOUT HOW THE SPI TEAM IS CELEBRATING AND HELPING TO PROMOTE SOCIAL MEDIA >>

Linkbuilding Tactics for PBS Stations – Part 2: COVE Related Links

Written by Melanie Phung, New Media Director, PBS Interactive

Keyword-rich links that point to your pages will help those target pages rank better in search. As we mentioned before, the easiest opportunity to get more links to your pages is to build internal links from your own site.

In part 2 of our linkbuilding series, we show you how COVE gives you several more opportunities to create those links yourself.


LEARN MORE ABOUT LINKBUILDING TACTICS FOR PBS STATIONS >>

Reminder: COVE API Incubator Sign Up

PBS Interactive is opening the COVE API for "friends and family" to participate in collaborative Incubator build sessions – and there is still time to sign up to participate! 
Sign up closes Friday, March 25th.


LEARN MORE ABOUT THIS OPPORTUNITY >>

5 Part SEO Series: Linkbuilding Tactics for PBS Stations – Part I

Written by Melanie Phung, New Media Director, PBS Interactive

Links are one of the most important ranking factors for SEO, and it's no longer enough just to publish outstanding content and wait for people to link to you.

To rank well for competitive (high-volume) queries and pull in qualified traffic, you will also need to work at getting inbound links to your site and to make those links count.

TO LEARN MORE >>

What Are Your Biggest Hurdles in Leveraging Your Online Audience?

In preparation for this year's Annual Meeting workshop, we would love to know the biggest problems/issues facing your station when it comes to capturing and leveraging your audience online.

TO LEAVE YOUR COMMENTS OR VIEW OTHERS' DISCUSSIONS VISIT >>

Giving a Hoot(suite), About Managing Social Media

The Presented by Incubation Lab series shines the spotlight on popular social media tool, HootSuite this week. Montana West, Integrated Media Producer for New Hampshire Public Television, weighs in.

LEARN MORE ABOUT HOW YOUR STATION CAN USE HOOTSUITE AND ADD YOUR COMMENTS >>

Local Video Metrics for COVE Now Available

A new COVE feature is now available that allows stations to track video metrics for local content.

READ THE WHOLE STORY TO LEARN MORE AND JOIN THE DISCUSSION >>

FYI Corner: Twitter Tips

This week's FYI corner offers a few tips to help you better manage and navigate Twitter.
Plus, visit the new Station Social Media Directory!


READ TO LEARN MORE AND JOIN THE DISCUSSION >>

2011 PBS Annual Meeting Update

The 2011 Annual Meeting is fast approaching. This year’s event is packed with sessions that will help you examine the issues and challenges facing public media and now, more than ever, is the time to share ideas and collaborate with your public media colleagues.

 

For more details on this year's conference please visit  www.pbsconnect.org/annualmeeting

If you are unable to make it to Annual Meeting this year, remember to check the SPI Blog and Station Remote Control for any session summaries and reports.    

National Online Prospecting Project: New Status Update

The National Online Prospecting Project -formerly known as the Online Fundraising Initiative - has been established to prospect untapped, online audiences for the purposes of identifying, engaging, and cultivating new qualified donors to give to member stations. Through various testing and counsel from our advisory groups, the project will finally enable PBS Interactive to harness the power of PBS’s national web/mobile presence to identify new prospects that we can ultimately influence for their support of PBS and member stations. Many thanks to our advisory groups, who have given us valuable, ongoing feedback for this project.

To promote communication and further discussion,  we have launched the National Online Prospecting Project Resource Center on Station Remote Control (login required),  which includes comprehensive documentation detailing the project and key milestones.

If you have specific questions or topics you would like us to cover during the webinars, please send them to pbsi_stationservices@pbs.org.

KQED: Making News Social

KQED just threw down the gauntlet for how stations can use social media as an extension to their traditional web presence. Ian Hill, KQED News’s online community engagement specialist, shares insights on the The new KQED News Facebook page as a “source for news and insight” from northern California.


READ THE WHOLE STORY TO LEARN MORE >>

Gowalla A-Go-Go

Earlier this year, PBS’s Marketing and Communications team started talking to Austin-based, Gowalla about various ways PBS could use the location-based social networking platform around TV program promotion. In addition,  PBS’s marketing team is working with the Station Products & Innovation team to reach out to stations for more exciting partnerships with Gowalla.

READ THE WHOLE STORY TO LEARN WHERE GOWALLA IS GOING >>

CPB Public Media Audience Survey

 The Corporation for Public Broadcasting (CPB) is working with iStrategy Labs on a project that will help inform CPB about public media’s social media usage. The survey, which closes this Friday, March 11th, is designed for the public media audience to share information about how they interact with their local stations on social media.

READ THE WHOLE STORY AND HELP BY SHARING THE SURVEY WITH YOUR COMMUNITY HERE >>

Presented by Incubation Lab: Does CNN.com’s ‘Poll’ Underestimate Public Media Funding Support?

The Presented by Incubation Lab series shines the spotlight on CNN.com's recent 'Quick Vote' asking people to respond with their opinions about funding public media. Michael Keefe-Feldman, Online Managing Editor for WMHT, weighs in.  


READ THE WHOLE STORY TO LEARN MORE AND ADD YOUR COMMENTS >>

What To Do at iMA and SXSW

Going to iMA or SXSW? We have a few of the iMA and SXSW sessions and events we, on the SPI Team would like to suggest you add to your calendar - Plus, the SPI team’s own Kristin Calhoun and Max Duke will be there so be sure to say "howdy!"

READ THE WHOLE STORY TO LEARN MORE >>

Your Station's February Localization Stats Available in SRC

The February edition of the pbs.org Localized Traffic Report has been posted in Station Remote Control. Take a look to see how many pbs.org visitors were associated with your station last month: http://to.pbs.org/a5Bc5F

Deadline for PBS Teachers Innovation Awards, March 31, 2011

Stations!

March 31, 2011 is the deadline to take advantage of the PBS Teachers second annual Innovation Awards program and reach out to your community.  Use this opportunity to uncover classroom innovators in your back yard. This year, PBS Education will recognize teachers for their innovative use of digital media (including PBS media) in the classroom. 

For details, templates, and resources to use on your station site, visit the PBS Teachers Innovation Awards station toolkit page at www.pbs.org/teachers/innovators/toolkit.

Here are a few social media posts to help promote the PBS Teachers Innovation Awards in your community.

Twitter 

Call to all teachers! Enter the PBS Teachers Innovation Awards by 3/31. Win a trip, PBS goodies, & more!  http://to.pbs.org/Innov2011

Are you an innovative teacher? Win a trip to the Henry Ford with PBS Teachers. http://to.pbs.org/Innov2011

The PBS Teachers Innovation Awards are open! Win a trip to the Henry Ford. http://to.pbs.org/Innov2011

Teachers, win a weeklong experience with the Henry Ford. Send PBS Teachers your innovation! http://to.pbs.org/Innov2011

Facebook

Are you an innovative teacher? Win a trip to the Henry Ford with PBS Teachers. http://to.pbs.or/Innov2011

The PBS Teachers Innovation Awards are open! Be one of the 12 educators to win a trip for a weeklong “Innovation Immersion Experience” with the Henry Ford. Thirty-six others will win great gifts from PBS. http://to.pbs.org/Innov2011


Teachers, win a weeklong educator experience in Dearborn, Michigan with the Henry Ford. Send PBS Teachers your classroom innovation and you could be one of the 12 teachers picked for this incredible “Innovation Immersion Experience!” http://to.pbs.org/Innov2011

Talk Amongst Yourselves: Getting Social with Social Media

Last week, the SPI team introduced a new weekly feature to its blog where stations can share their opinions and discuss popular topics in public media. Joining the discussion is simple - just share your thoughts in the comments section of each week's discussion post. This week's topic is social media.

READ THE WHOLE STORY TO LEARN MORE AND JOIN THE DISCUSSION >>

FYI Corner: Social Media App Round-Up

Written by Daryl Johnston, Station Products & Innovation Intern

It is official, almost everyone has now jumped onto the social media bandwagon. Organizations everywhere have either a Facebook page or a Twitter account. So now that your station uses social media, do you know how to get the most out of it?

READ THE WHOLE STORY TO LEARN MORE >>

Calling All Bloggers: Become a SPI Blog Contributor!

Do you enjoy writing about interesting topics related to public media? If so, now is your chance to show off your blogging skills and share your ideas with the rest of the PBS system. The SPI team is looking for talented writers from PBS member stations who would like to contribute posts to the SPI blog. This is a great opportunity to have your voice heard by fellow stations from across the system. If you are interested, please leave a comment at the SPI blog or contact us directly at PBSi_StationServices@pbs.org.