Written by Melanie Phung, New Media Director, PBS Interactive
In yesterday's linkbuilding post, we discussed why it's so important to utilize the Related Links feature in your COVE portal.
One of the other fantastic features of COVE is that COVE videos can be shared by users around the web. High-quality video is the kind of asset that's in demand even by top-tier websites, but many people won't think to look to PBS.org for embeddable video. That's why it's important to encourage sharing explicitly.
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