Webinar: Measuring & Identifying SEO Opportunities

Please join PBS Interactive for a webinar about Measuring & Identifying SEO Opportunities on Thursday, March 31st at 2pm EDT.
https://www2.gotomeeting.com/register/408426147

How do you identify your biggest SEO opportunities? And how do you measure and benchmark your SEO success? This webinar will arm you with tools and insights to capitalize on these opportunities.

In this webinar, we will review:
• Benchmarking and Baselining
• What to measure and why
• Tools for identifying and prioritizing opportunities
• Case Study: How PBSKIDS.org “grew up” with SEO! presented by Scott Cummings, Assistant Director, PBS KIDS
• Case Study: Seizing SEO opportunity w/Stations presented by Trevor Clendenin, Director of New Media at the Virgin Islands Public Television System

Linkbuilding Tactics for PBS Stations – Part 3: Promote Embeddable Video

Written by Melanie Phung, New Media Director, PBS Interactive

In yesterday's linkbuilding post, we discussed why it's so important to utilize the Related Links feature in your COVE portal.

One of the other fantastic features of COVE is that COVE videos can be shared by users around the web. High-quality video is the kind of asset that's in demand even by top-tier websites, but many people won't think to look to PBS.org for embeddable video. That's why it's important to encourage sharing explicitly.

LEARN MORE ABOUT LINKBUILDING TACTICS FOR PBS STATIONS >>

JUST RELEASED: No problem, Keepin’ It Social

In 2007 when PBS embarked on a grant funded experiment called PBS Engage, most PBS stations had not tey heard of social media.

Now, 90% of all PBS member stations have an active presence on social media platforms. These initiatives enable audiences to get the maximum engagement by following, friending, watching, and looking into all the wonderful things stations have to offer.

LEARN MORE ABOUT HOW THE SPI TEAM IS CELEBRATING AND HELPING TO PROMOTE SOCIAL MEDIA >>

Linkbuilding Tactics for PBS Stations – Part 2: COVE Related Links

Written by Melanie Phung, New Media Director, PBS Interactive

Keyword-rich links that point to your pages will help those target pages rank better in search. As we mentioned before, the easiest opportunity to get more links to your pages is to build internal links from your own site.

In part 2 of our linkbuilding series, we show you how COVE gives you several more opportunities to create those links yourself.


LEARN MORE ABOUT LINKBUILDING TACTICS FOR PBS STATIONS >>

Reminder: COVE API Incubator Sign Up

PBS Interactive is opening the COVE API for "friends and family" to participate in collaborative Incubator build sessions – and there is still time to sign up to participate! 
Sign up closes Friday, March 25th.


LEARN MORE ABOUT THIS OPPORTUNITY >>

5 Part SEO Series: Linkbuilding Tactics for PBS Stations – Part I

Written by Melanie Phung, New Media Director, PBS Interactive

Links are one of the most important ranking factors for SEO, and it's no longer enough just to publish outstanding content and wait for people to link to you.

To rank well for competitive (high-volume) queries and pull in qualified traffic, you will also need to work at getting inbound links to your site and to make those links count.

TO LEARN MORE >>

What Are Your Biggest Hurdles in Leveraging Your Online Audience?

In preparation for this year's Annual Meeting workshop, we would love to know the biggest problems/issues facing your station when it comes to capturing and leveraging your audience online.

TO LEAVE YOUR COMMENTS OR VIEW OTHERS' DISCUSSIONS VISIT >>