Dear Colleague,
I wanted to share an update on the online fundraising initiative now that the project has fully transitioned to the Interactive team.
Our approach to this project is no different from how we built COVE and Merlin: Create a powerful product, with stations and for the benefit of stations. The goal is to give the 20 million people who visit pbs.org each month convenient ways to support their local station. Research shows that the online audience is, to a large degree, different from the television audience; for example, the average age of a visitor to pbs.org is 34.2 years.
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