Local Video Metrics for COVE Now Available

A new COVE feature is now available that allows stations to track video metrics for local content.

READ THE WHOLE STORY TO LEARN MORE AND JOIN THE DISCUSSION >>

FYI Corner: Twitter Tips

This week's FYI corner offers a few tips to help you better manage and navigate Twitter.
Plus, visit the new Station Social Media Directory!


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2011 PBS Annual Meeting Update

The 2011 Annual Meeting is fast approaching. This year’s event is packed with sessions that will help you examine the issues and challenges facing public media and now, more than ever, is the time to share ideas and collaborate with your public media colleagues.

 

For more details on this year's conference please visit  www.pbsconnect.org/annualmeeting

If you are unable to make it to Annual Meeting this year, remember to check the SPI Blog and Station Remote Control for any session summaries and reports.    

National Online Prospecting Project: New Status Update

The National Online Prospecting Project -formerly known as the Online Fundraising Initiative - has been established to prospect untapped, online audiences for the purposes of identifying, engaging, and cultivating new qualified donors to give to member stations. Through various testing and counsel from our advisory groups, the project will finally enable PBS Interactive to harness the power of PBS’s national web/mobile presence to identify new prospects that we can ultimately influence for their support of PBS and member stations. Many thanks to our advisory groups, who have given us valuable, ongoing feedback for this project.

To promote communication and further discussion,  we have launched the National Online Prospecting Project Resource Center on Station Remote Control (login required),  which includes comprehensive documentation detailing the project and key milestones.

If you have specific questions or topics you would like us to cover during the webinars, please send them to pbsi_stationservices@pbs.org.

KQED: Making News Social

KQED just threw down the gauntlet for how stations can use social media as an extension to their traditional web presence. Ian Hill, KQED News’s online community engagement specialist, shares insights on the The new KQED News Facebook page as a “source for news and insight” from northern California.


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Gowalla A-Go-Go

Earlier this year, PBS’s Marketing and Communications team started talking to Austin-based, Gowalla about various ways PBS could use the location-based social networking platform around TV program promotion. In addition,  PBS’s marketing team is working with the Station Products & Innovation team to reach out to stations for more exciting partnerships with Gowalla.

READ THE WHOLE STORY TO LEARN WHERE GOWALLA IS GOING >>

CPB Public Media Audience Survey

 The Corporation for Public Broadcasting (CPB) is working with iStrategy Labs on a project that will help inform CPB about public media’s social media usage. The survey, which closes this Friday, March 11th, is designed for the public media audience to share information about how they interact with their local stations on social media.

READ THE WHOLE STORY AND HELP BY SHARING THE SURVEY WITH YOUR COMMUNITY HERE >>