This week, the SPI team is introducing a new weekly feature to its blog where stations will be able to share their opinions and discuss popular topics in public media. Joining the discussion is simple - just share your thoughts in the comments section of each week's discussion post. This week's topic is mobile technology.
READ THE WHOLE STORY TO LEARN MORE AND JOIN THE DISCUSSION >>
Friday, February 25, 2011
Social Media Check-Up Webinar Archive
In case you missed the PBSi Social Media Check up on Thursday, February 24, an archive of the event is available here:
· Social Media Check-up Part I
· Social Media Check-up Part II
The webinar, presented by Nic Eley, Melanie Phung, and Jonathan Coffman from PBS Interactive, was designed to compliment the LIVE demo of Cover It Live, which can be accessed on Producers Exchange under Social Media Products. The team also provided an update on all PBS social media products with metrics, standout examples, and roadmaps for what’s to come.
· Social Media Check-up Part I
· Social Media Check-up Part II
The webinar, presented by Nic Eley, Melanie Phung, and Jonathan Coffman from PBS Interactive, was designed to compliment the LIVE demo of Cover It Live, which can be accessed on Producers Exchange under Social Media Products. The team also provided an update on all PBS social media products with metrics, standout examples, and roadmaps for what’s to come.
Be a Winner: #FAILfaire Needs Failures
PBSi is producing a #FAILfaire session at this year’s PBS Annual Meeting in Orlando, May 16-19. We are looking for some brave speakers from local stations to share failures and lessons learned. In an effort to create an open and honest dialogue, the session will not be Tweeted so please consider participating in this unique event. Please contact Jayme Swain, jsswain@pbs.org, if you are interested in participating or learning more.
Merlin Update: The Journey Continues
The SPI team is proud to announce that Merlin's first batch of new pupils has successfully completed its on-boarding cycle and is now actively promoting local content on PBS.org. Over the past few weeks, these 18 PBS stations have been diligently studying the intricacies of Merlin's web magic. Now, their content is being promoted to audiences in exciting new ways.
Starting next week, a new batch of stations will be entering the Merlin classroom – If your station is interested in being included in a future Merlin on-boarding cycle, don’t hesitate to send us an email.
READ THE WHOLE STORY TO LEARN MORE >>
Starting next week, a new batch of stations will be entering the Merlin classroom – If your station is interested in being included in a future Merlin on-boarding cycle, don’t hesitate to send us an email.
READ THE WHOLE STORY TO LEARN MORE >>
Friday, February 18, 2011
Geo-Filtering Station Content from PBS's Facebook Page
Written by Kevin Dando, Director, GA Digital Marketing & Communications, PBS
Do you know that Facebook allows “brand pages” (like PBS’s page) to geo-filter its posts? Using this functionality, for example, the PBS Facebook page can post an item about an event or news story that can ONLY be seen by people in Denver or Sacramento or Florida (or whatever city or state we’d want to target).
Recently, the PBS Facebook page has been using this capability more frequently to promote local events like ITVS’s Community Cinema Program. What does this mean for you?
READ THE WHOLE STORY TO LEARN MORE >>
Do you know that Facebook allows “brand pages” (like PBS’s page) to geo-filter its posts? Using this functionality, for example, the PBS Facebook page can post an item about an event or news story that can ONLY be seen by people in Denver or Sacramento or Florida (or whatever city or state we’d want to target).
Recently, the PBS Facebook page has been using this capability more frequently to promote local events like ITVS’s Community Cinema Program. What does this mean for you?
READ THE WHOLE STORY TO LEARN MORE >>
Your Station's January Localization Stats Available in SRC
Interested in how many visitors to pbs.org have selected your station as the one they prefer?
Did you know that pbs.org visitors that have selected a preferred station tend to spend more time on the site, and view more pages than the average visitor?
To see how pbs.org visitors with affinity to your station measure up, check out the January edition of the monthly Localized Traffic Report, available in Station Remote Control: http://to.pbs.org/a5Bc5F
Did you know that pbs.org visitors that have selected a preferred station tend to spend more time on the site, and view more pages than the average visitor?
To see how pbs.org visitors with affinity to your station measure up, check out the January edition of the monthly Localized Traffic Report, available in Station Remote Control: http://to.pbs.org/a5Bc5F
FYI Corner: Facebook's New Pages
Written by Daryl Johnston, Station Products & Innovation Intern
You may have noticed that Facebook has once again begun rolling out several updates to its popular social networking service. In particular, the recent changes affect Facebook Pages used by many PBS member stations. But have no fear, the SPI FYI Corner is here to help you navigate through Facebook’s new design!
READ THE WHOLE STORY TO LEARN MORE >>
You may have noticed that Facebook has once again begun rolling out several updates to its popular social networking service. In particular, the recent changes affect Facebook Pages used by many PBS member stations. But have no fear, the SPI FYI Corner is here to help you navigate through Facebook’s new design!
READ THE WHOLE STORY TO LEARN MORE >>
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